Koncocoo

Best Broadway & Musicals

Hamilton: The Revolution
Miranda, along with Jeremy McCarter, a cultural critic and theater artist who was involved in the project from its earliest stages--"since before this was even a show," according to Miranda--traces its development from an improbable perfor­mance at the White House to its landmark opening night on Broadway six years later. Lin-Manuel Miranda (Book, Music, and Lyrics/Alexander Hamilton) is the Tony and Grammy award-winning composer-lyricist-star of Broadway's In the Heights --winner of four 2008 Tony Awards including Best Musical, Best Orchestrations, and Best Choreography with Miranda receiving the award for Best Score.
Reviews
"I've read the Chernow biography, listened to the cast recording non-stop (ha) since September, and been an avid follower of Lin's tweets, Facebook posts, interviews, #Ham4Ham shows, and Genius annotations. Among other delights, it includes: the full libretto of this sung-through (and rapped-through) show, with extensive annotations from LMM that give new insights, meaning, and historical context to the words that you might already know by heart; more than 30 essays about the cast members, the production team, the creative process, and the facts of Hamilton's life; copies of relevant historical documents referenced in the show; pages from LMM's notebooks with early drafts and outlines; and a stunningly beautiful array of production photographs, cast portraits, and backstage candids. There is the American Revolution that is brought to life in this show, and there is the revolution of the show itself - "a musical that changes the way that Broadway sounds, that alters who gets to tell the story of our founding, that lets us glimpse the new, more diverse America rushing our way.""
"Giddy with excitement, I pulled back the packaging tab and inside was this glorious tome. Looking forward to enveloping myself in this Hamilton word and pictures story, that is until I actually get to see the show... A girl can dream :-). Edited to add: and the dream is almost a reality... Used this gorgeous book to deliver surprise tickets to my niece who turned 18 today."
"It's not a love that's died down over the past few weeks - indeed, it's only continued to grow - so it's no surprise that I picked up Hamilton: A Revolution, which tells the story of the writing of the musical, as well as providing Miranda's annotations for all of the show's songs and lyrics. The fact that the book alternates between short essays and songs from the show allows the pictures to nicely complement the text at all times, giving the reader a sense of how the show might play out, and giving us the chance to pair images with the songs that so many of us already know by heart. More than that, though, they give you a sense of the care that went into the staging of the show; from the set to the costuming, from the insanely detailed props to the intricate stage layout, the book conveys the fact that the show is every bit as carefully crafted and intricately constructed as the album and the songs. Even with all the time I've spent on Genius reading the show's annotations can't replace the glee of reading the lyrics in a beautifully made book, and getting to savor all of Miranda's wonderful prose - the wordplay, the historical allusions, the shout-outs to old school rap and Broadway staples, all of it."
"It is not in Kindle format; it's just photocopies of double columned pages that doesn't fit the screen and is very hard to read."
Find Best Price at Amazon
Hamilton: The Revolution
Miranda, along with Jeremy McCarter, a cultural critic and theater artist who was involved in the project from its earliest stages--"since before this was even a show," according to Miranda--traces its development from an improbable perfor­mance at the White House to its landmark opening night on Broadway six years later. This glorious, oversize testament to the multiple Tony Award-winning musical Hamilton is a joy to anyone who loves the sound track or who has been lucky enough to score tickets to the show.
Reviews
"I've read the Chernow biography, listened to the cast recording non-stop (ha) since September, and been an avid follower of Lin's tweets, Facebook posts, interviews, #Ham4Ham shows, and Genius annotations. Among other delights, it includes: the full libretto of this sung-through (and rapped-through) show, with extensive annotations from LMM that give new insights, meaning, and historical context to the words that you might already know by heart; more than 30 essays about the cast members, the production team, the creative process, and the facts of Hamilton's life; copies of relevant historical documents referenced in the show; pages from LMM's notebooks with early drafts and outlines; and a stunningly beautiful array of production photographs, cast portraits, and backstage candids. There is the American Revolution that is brought to life in this show, and there is the revolution of the show itself - "a musical that changes the way that Broadway sounds, that alters who gets to tell the story of our founding, that lets us glimpse the new, more diverse America rushing our way.""
"Giddy with excitement, I pulled back the packaging tab and inside was this glorious tome. Looking forward to enveloping myself in this Hamilton word and pictures story, that is until I actually get to see the show... A girl can dream :-). Edited to add: and the dream is almost a reality... Used this gorgeous book to deliver surprise tickets to my niece who turned 18 today."
"It's not a love that's died down over the past few weeks - indeed, it's only continued to grow - so it's no surprise that I picked up Hamilton: A Revolution, which tells the story of the writing of the musical, as well as providing Miranda's annotations for all of the show's songs and lyrics. The fact that the book alternates between short essays and songs from the show allows the pictures to nicely complement the text at all times, giving the reader a sense of how the show might play out, and giving us the chance to pair images with the songs that so many of us already know by heart. More than that, though, they give you a sense of the care that went into the staging of the show; from the set to the costuming, from the insanely detailed props to the intricate stage layout, the book conveys the fact that the show is every bit as carefully crafted and intricately constructed as the album and the songs. Even with all the time I've spent on Genius reading the show's annotations can't replace the glee of reading the lyrics in a beautifully made book, and getting to savor all of Miranda's wonderful prose - the wordplay, the historical allusions, the shout-outs to old school rap and Broadway staples, all of it."
"It is not in Kindle format; it's just photocopies of double columned pages that doesn't fit the screen and is very hard to read."
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Wicked: The Grimmerie, a Behind-the-Scenes Look at the Hit Broadway Musical
Wicked is not just a musical, it is a phenomenon. "The book takes you down the yellow brick road and behind the curtains of the great wizard."
Reviews
"Meant to be a companion to the musical based on the original novel of Wicked by Gregory Maguire, Wicked: The Grimmerie is a comprehensive behind-the-scenes view of the musical from the book to Broadway."
"If you are or have a Wicked fan in your circle, this is fabulous!"
"You're perfect."
"Daughter loved it."
"I gave this to a friend for Christmas and he loved it."
"Daughter loved this gift."
"The content is great, they have set design drawings, original manuscript scanning from the author and lovely HD photos of the original cast and crew!"
"It has behind the scene photos, information, interviews, etc from the original Broadway cast."
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Best Dramas & Plays

Harry Potter and the Cursed Child, Parts 1 & 2, Special Rehearsal Edition Script
Based on an original new story by J.K. Rowling, Jack Thorne and John Tiffany, a new play by Jack Thorne, Harry Potter and the Cursed Child is the eighth story in the Harry Potter series and the first official Harry Potter story to be presented on stage. Praise for Harry Potter and the Cursed Child, Parts I and II * “Series fans can breathe easy knowing this play has been respectfully and lovingly wrought.
Reviews
"I read the books 2-3 times per year since I was a child. These books are a part of me, I've named my children after characters in these books. I have waited for this book like the rest of you. I get more of a harry potter vibe from the fantastic beasts trailer than this entire book. I think the best way to go into reading this and saving yourself from despair is to read it as a fanfic and not the true works of rowling."
"I keep wondering if there's a therapy group where all the disgruntled fans can congragate and weep together. The entire 7 book series was about friendship, love and loyalty, and Harry knew that; and most importantly, knew that's what made him different from V. You're telling me, he, Ron and Herm didn't continue to live and instil those values in their children? Harry wouldn't have choosen work over time with his family, which after all he'd been through WAS ALL HE EVER WANTED. This new book is the worst kind of trash, the one that destroys the soul of our hero. Also, what they did to calm, measured, quirky, wise Dumbledore, making him a weepy, rude mess, who spoke in cliches, issuing a completely unnecessary "apology" to why Harry was at the Dursleys, when Dumbledore had already apologized profusely for that in HP5 AND severely told off the Dursleys in HP6 for their abusive behavior! And what a weak, floppy mess Harry was during the fight scene?!"
"I am horrifically obsessed with these books, for the past 19 years (tattoos, pet names, my adult apartment covered in maps and memorabilia - you get the point). I sighed, scowled, and groaned mercilessly while reading, and eventually completely gave up trying to understand even a semblance of what was going on in this story.This is NOT cannon, nor something I can physically or mentally endure sitting on my bookshelves next to what was the light of my childhood (and early adulthood if I'm honest). **SPOILER WARNING**. So many issues: the timeturner now apparently having the ability to go back decades, and create butterfly effect implications; Hermione's visage as a cold, cruel, DADA professor; Harry's Hermione-like myopic focus on his work, above his family; Ron - as a whole; too many others to list without losing my cool once again."
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Best American Dramas & Plays

Hamilton: The Revolution
Miranda, along with Jeremy McCarter, a cultural critic and theater artist who was involved in the project from its earliest stages--"since before this was even a show," according to Miranda--traces its development from an improbable perfor­mance at the White House to its landmark opening night on Broadway six years later. This glorious, oversize testament to the multiple Tony Award-winning musical Hamilton is a joy to anyone who loves the sound track or who has been lucky enough to score tickets to the show.
Reviews
"I've read the Chernow biography, listened to the cast recording non-stop (ha) since September, and been an avid follower of Lin's tweets, Facebook posts, interviews, #Ham4Ham shows, and Genius annotations. Among other delights, it includes: the full libretto of this sung-through (and rapped-through) show, with extensive annotations from LMM that give new insights, meaning, and historical context to the words that you might already know by heart; more than 30 essays about the cast members, the production team, the creative process, and the facts of Hamilton's life; copies of relevant historical documents referenced in the show; pages from LMM's notebooks with early drafts and outlines; and a stunningly beautiful array of production photographs, cast portraits, and backstage candids. There is the American Revolution that is brought to life in this show, and there is the revolution of the show itself - "a musical that changes the way that Broadway sounds, that alters who gets to tell the story of our founding, that lets us glimpse the new, more diverse America rushing our way.""
"Giddy with excitement, I pulled back the packaging tab and inside was this glorious tome. Looking forward to enveloping myself in this Hamilton word and pictures story, that is until I actually get to see the show... A girl can dream :-). Edited to add: and the dream is almost a reality... Used this gorgeous book to deliver surprise tickets to my niece who turned 18 today."
"It's not a love that's died down over the past few weeks - indeed, it's only continued to grow - so it's no surprise that I picked up Hamilton: A Revolution, which tells the story of the writing of the musical, as well as providing Miranda's annotations for all of the show's songs and lyrics. The fact that the book alternates between short essays and songs from the show allows the pictures to nicely complement the text at all times, giving the reader a sense of how the show might play out, and giving us the chance to pair images with the songs that so many of us already know by heart. More than that, though, they give you a sense of the care that went into the staging of the show; from the set to the costuming, from the insanely detailed props to the intricate stage layout, the book conveys the fact that the show is every bit as carefully crafted and intricately constructed as the album and the songs. Even with all the time I've spent on Genius reading the show's annotations can't replace the glee of reading the lyrics in a beautifully made book, and getting to savor all of Miranda's wonderful prose - the wordplay, the historical allusions, the shout-outs to old school rap and Broadway staples, all of it."
"It is not in Kindle format; it's just photocopies of double columned pages that doesn't fit the screen and is very hard to read."
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Best Regional & Cultural Dramas & Plays

Hamilton: The Revolution
Miranda, along with Jeremy McCarter, a cultural critic and theater artist who was involved in the project from its earliest stages--"since before this was even a show," according to Miranda--traces its development from an improbable perfor­mance at the White House to its landmark opening night on Broadway six years later. This glorious, oversize testament to the multiple Tony Award-winning musical Hamilton is a joy to anyone who loves the sound track or who has been lucky enough to score tickets to the show.
Reviews
"I've read the Chernow biography, listened to the cast recording non-stop (ha) since September, and been an avid follower of Lin's tweets, Facebook posts, interviews, #Ham4Ham shows, and Genius annotations. Among other delights, it includes: the full libretto of this sung-through (and rapped-through) show, with extensive annotations from LMM that give new insights, meaning, and historical context to the words that you might already know by heart; more than 30 essays about the cast members, the production team, the creative process, and the facts of Hamilton's life; copies of relevant historical documents referenced in the show; pages from LMM's notebooks with early drafts and outlines; and a stunningly beautiful array of production photographs, cast portraits, and backstage candids. There is the American Revolution that is brought to life in this show, and there is the revolution of the show itself - "a musical that changes the way that Broadway sounds, that alters who gets to tell the story of our founding, that lets us glimpse the new, more diverse America rushing our way.""
"Giddy with excitement, I pulled back the packaging tab and inside was this glorious tome. Looking forward to enveloping myself in this Hamilton word and pictures story, that is until I actually get to see the show... A girl can dream :-). Edited to add: and the dream is almost a reality... Used this gorgeous book to deliver surprise tickets to my niece who turned 18 today."
"It's not a love that's died down over the past few weeks - indeed, it's only continued to grow - so it's no surprise that I picked up Hamilton: A Revolution, which tells the story of the writing of the musical, as well as providing Miranda's annotations for all of the show's songs and lyrics. The fact that the book alternates between short essays and songs from the show allows the pictures to nicely complement the text at all times, giving the reader a sense of how the show might play out, and giving us the chance to pair images with the songs that so many of us already know by heart. More than that, though, they give you a sense of the care that went into the staging of the show; from the set to the costuming, from the insanely detailed props to the intricate stage layout, the book conveys the fact that the show is every bit as carefully crafted and intricately constructed as the album and the songs. Even with all the time I've spent on Genius reading the show's annotations can't replace the glee of reading the lyrics in a beautifully made book, and getting to savor all of Miranda's wonderful prose - the wordplay, the historical allusions, the shout-outs to old school rap and Broadway staples, all of it."
"It is not in Kindle format; it's just photocopies of double columned pages that doesn't fit the screen and is very hard to read."
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Best Drama Literary Criticism

The Secret Life of the American Musical: How Broadway Shows Are Built
It often begins in childhood in a darkened theater, grows into something more serious for high school actors, and reaches its passionate zenith when it comes time for love, marriage, and children, who will start the cycle all over again. The Secret Life of the American Musical makes you feel as though you’ve been there in the rehearsal room, in the front row of the theater, and in the working offices of theater owners and producers as they pursue their own love affair with that rare and elusive beast―the Broadway hit. Viertel combines a scholarly approach with a light touch that enables us to see anew familiar songs and musical theater moments we'd long taken for granted." "Viertel’s knowledgeable, engaging blueprint of [the] Broadway musical framework is instructive fun for cognoscenti and general readers alike." The Secret Life of the American Musical: How Broadway Shows Are Built is a delightful, accessible guide to why your favorite productions work. "Viertel articulates his rules of commercial success so lucidly that even seasoned hands will come away with a clearer understanding of why some shows work while others flop." "Viertel has written what will become a classic textbook on the architecture and construction of the American musical . What Harold Bloom did for Shakespearean exegesis and Peter Drucker for management, Viertel has done for theater: written a definitive work by raising the curtain and laying bare the work of playwrights, composers, librettists, choreographers, and directors." “Jack Viertel writes about the master craftsmen of the American musical, past and present, and reveals his own mastery on every page―his knowledge of the Broadway musical and of the intricate formula in the making of a show (or the breaking of it), and his passion for Broadway and the citizens who make the street come alive. “In The Secret Life of the American Musical , Jack Viertel, a Broadway producer and dramaturgical swami, has broken down Broadway’s greatest musicals into their constituent storytelling parts (a sort of anatomy of joy) and delivered a showstopper: one of the best-written, most illuminating, and most infectiously entertaining books on the genre I know. ‘It’s boffo!’ as they say on the Rialto.” ―John Lahr, author of Tennessee Williams: Mad Pilgrimage of the Flesh. By simultaneously (and brilliantly) embracing and deconstructing a beloved American art form, he brings us back to our most innocent selves, and all we can do is be grateful to him for reminding us of who we used to be.” ―Scott Rudin.
Reviews
"Jack Viertel's new book, "The Secret Life of the American Musical" is a stunningly informative book about the structure and success (or lack thereof) of modern day musicals. I must admit that my own experience of musicals is much more confined to those of the fifties, sixties and seventies, so when Viertel launches into musicals beginning thirty years ago to the present...well, those were quicker reads for me."
"Excellent book, a really nice companion piece to Razzle Dazzle: The Battle for Broadway that I finished last week."
"The author has a deep familiarity with musicals and provides excellent information along with his unique viewpoint."
"This is a great read for anyone who wants to open the machine and see how the gears fit together inside--enriched (to mix metaphors) by great Broadway stories and vivid portraits of Broadway personalities."
"Brilliant analysis of the musical."
"Highly advised to anyone considering writing musicals but also fun for just theater fans."
"Excellent look into the nuts-and-bolts of how musicals are built and how the art form has evolved over the years."
"The nuts and bolts of the American Musical but also filled with great stories."
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Best Drama & Plays

Hamilton: The Revolution
Miranda, along with Jeremy McCarter, a cultural critic and theater artist who was involved in the project from its earliest stages--"since before this was even a show," according to Miranda--traces its development from an improbable perfor­mance at the White House to its landmark opening night on Broadway six years later. This glorious, oversize testament to the multiple Tony Award-winning musical Hamilton is a joy to anyone who loves the sound track or who has been lucky enough to score tickets to the show.
Reviews
"I've read the Chernow biography, listened to the cast recording non-stop (ha) since September, and been an avid follower of Lin's tweets, Facebook posts, interviews, #Ham4Ham shows, and Genius annotations. Among other delights, it includes: the full libretto of this sung-through (and rapped-through) show, with extensive annotations from LMM that give new insights, meaning, and historical context to the words that you might already know by heart; more than 30 essays about the cast members, the production team, the creative process, and the facts of Hamilton's life; copies of relevant historical documents referenced in the show; pages from LMM's notebooks with early drafts and outlines; and a stunningly beautiful array of production photographs, cast portraits, and backstage candids. There is the American Revolution that is brought to life in this show, and there is the revolution of the show itself - "a musical that changes the way that Broadway sounds, that alters who gets to tell the story of our founding, that lets us glimpse the new, more diverse America rushing our way.""
"Giddy with excitement, I pulled back the packaging tab and inside was this glorious tome. Looking forward to enveloping myself in this Hamilton word and pictures story, that is until I actually get to see the show... A girl can dream :-). Edited to add: and the dream is almost a reality... Used this gorgeous book to deliver surprise tickets to my niece who turned 18 today."
"It's not a love that's died down over the past few weeks - indeed, it's only continued to grow - so it's no surprise that I picked up Hamilton: A Revolution, which tells the story of the writing of the musical, as well as providing Miranda's annotations for all of the show's songs and lyrics. The fact that the book alternates between short essays and songs from the show allows the pictures to nicely complement the text at all times, giving the reader a sense of how the show might play out, and giving us the chance to pair images with the songs that so many of us already know by heart. More than that, though, they give you a sense of the care that went into the staging of the show; from the set to the costuming, from the insanely detailed props to the intricate stage layout, the book conveys the fact that the show is every bit as carefully crafted and intricately constructed as the album and the songs. Even with all the time I've spent on Genius reading the show's annotations can't replace the glee of reading the lyrics in a beautifully made book, and getting to savor all of Miranda's wonderful prose - the wordplay, the historical allusions, the shout-outs to old school rap and Broadway staples, all of it."
"It is not in Kindle format; it's just photocopies of double columned pages that doesn't fit the screen and is very hard to read."
Find Best Price at Amazon

Best Arts & Photography

Hamilton: The Revolution
Miranda, along with Jeremy McCarter, a cultural critic and theater artist who was involved in the project from its earliest stages--"since before this was even a show," according to Miranda--traces its development from an improbable perfor­mance at the White House to its landmark opening night on Broadway six years later. This glorious, oversize testament to the multiple Tony Award-winning musical Hamilton is a joy to anyone who loves the sound track or who has been lucky enough to score tickets to the show.
Reviews
"I've read the Chernow biography, listened to the cast recording non-stop (ha) since September, and been an avid follower of Lin's tweets, Facebook posts, interviews, #Ham4Ham shows, and Genius annotations. Among other delights, it includes: the full libretto of this sung-through (and rapped-through) show, with extensive annotations from LMM that give new insights, meaning, and historical context to the words that you might already know by heart; more than 30 essays about the cast members, the production team, the creative process, and the facts of Hamilton's life; copies of relevant historical documents referenced in the show; pages from LMM's notebooks with early drafts and outlines; and a stunningly beautiful array of production photographs, cast portraits, and backstage candids. There is the American Revolution that is brought to life in this show, and there is the revolution of the show itself - "a musical that changes the way that Broadway sounds, that alters who gets to tell the story of our founding, that lets us glimpse the new, more diverse America rushing our way.""
"Giddy with excitement, I pulled back the packaging tab and inside was this glorious tome. Looking forward to enveloping myself in this Hamilton word and pictures story, that is until I actually get to see the show... A girl can dream :-). Edited to add: and the dream is almost a reality... Used this gorgeous book to deliver surprise tickets to my niece who turned 18 today."
"It's not a love that's died down over the past few weeks - indeed, it's only continued to grow - so it's no surprise that I picked up Hamilton: A Revolution, which tells the story of the writing of the musical, as well as providing Miranda's annotations for all of the show's songs and lyrics. The fact that the book alternates between short essays and songs from the show allows the pictures to nicely complement the text at all times, giving the reader a sense of how the show might play out, and giving us the chance to pair images with the songs that so many of us already know by heart. More than that, though, they give you a sense of the care that went into the staging of the show; from the set to the costuming, from the insanely detailed props to the intricate stage layout, the book conveys the fact that the show is every bit as carefully crafted and intricately constructed as the album and the songs. Even with all the time I've spent on Genius reading the show's annotations can't replace the glee of reading the lyrics in a beautifully made book, and getting to savor all of Miranda's wonderful prose - the wordplay, the historical allusions, the shout-outs to old school rap and Broadway staples, all of it."
"It is not in Kindle format; it's just photocopies of double columned pages that doesn't fit the screen and is very hard to read."
Find Best Price at Amazon

Best Arts & Photography

Obama: An Intimate Portrait
Relive the extraordinary Presidency of Barack Obama through White House photographer Pete Souza's behind-the-scenes images and stories in this #1 New York Times bestseller--with a foreword from the President himself. During Barack Obama's two terms, Pete Souza was with the President during more crucial moments than anyone else--and he photographed them all. "The book, which distills the 1.9 million photographs that Souza took of Obama's eight years in the White House down to about 300 images, it as once warm and nostalgic, worshipful and respectful, sad and wistful-in a sense, not so different from the framed JFK portraits that everyday Americans hung in living rooms, right through the Nixon administration. "Here are the qualities that radiate from these photos of the former President and his family, all taken by Souza during his eight years as official White House photographer: intelligence, kindness, warmth, integrity. "Souza, chief official White House photographer for Obama's two terms, was on hand for history--documenting our first black president, and a pretty photogenic one at that. Souza's book, an instant best seller, includes many iconic images we've seen before, but its most poignant moments are the least public--like one of the president and his daughters frolicking in the snow at the White House. "The 300 photographs in the book are a remarkable account of President Obama's eight years in the White House, from events of historic significance to quiet moments with his wife and daughters and the family dogs.
Reviews
"I'd like to say up front here that this is one of those reviews where I am struggling so hard to put thoughts into words, because of how many thoughts I have, and how difficult it is for me to express them. He was funny and personable, and every time I heard him speak I felt suddenly prouder and more patriotic. Because all the rest of that time I wasted being blind and hateful. I'm not really the kind that normally runs off to scrounge around for books they can't afford, but this is the second photography book of the Obamas I've done so for, and it captured my heart as much the second time, as it did the first. UPDATE: Thanks to so many of the kind, heartwarming offers, I have received a copy of this book."
"Well, I guess it is the idea of the unconditional love that I have personally felt by dogs.....and the fact that it least in my mind that is what our former President and First Lady gave us for 8 years. I pray that someday Obama haters or hopefully their children will view the pictures in this “must have” Obama memorabilia and appreciate not only the historical significance of this man to US and world history but also feel his unconditional love of America ; its history, culture and people in every page."
"Obama wasn't perfect, but seeing his two-term administration, not riddled by scandal or buffoonery, captured in this historic volume brought tears to my eyes."
"As I thumb through the pages, I realize how much of my vision of President Obama was formed by the photographs of special moments captured by Souza."
"In capturing the defining moments of the Obama presidency, Mr. Souza has given the common citizen a personal, vulnerable look into the remarkable 8-year tenure of the 44th president."
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Best Advertising Graphic Design

Ogilvy on Advertising
A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business." David Ogilvy (1911–1999) was a business executive who founded the advertising, marketing, and PR agency Ogilvy & Mather in 1948.
Reviews
"The greatest advertising book ever writen."
"David Ogilvy is one of the titans of advertising, and this book provides timeless insights into the business and psychology of the advertising business."
"If you're in the advertising industry, or aspiring to break in, do yourself a favor: stop reading this review and start reading Ogilvy's book."
"I'm a graphic designer that learned how to write copy after reading this and 'Confessions of an Advertising Man' years ago."
"Enjoyed the perspective from this book."
"The book is a little heavy on the historical nature of advertising, the advertising giants, and the men who made advertising important to consumers and companies alike."
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