Best Global Marketing

In The 1-Page Marketing Plan, serial entrepreneur and rebellious marketer Allan Dib reveals a marketing implementation breakthrough that makes creating a marketing plan simple and fast. With it you'll be able to map out your own sophisticated marketing plan and go from zero to marketing hero. Whether you're just starting out or are an experienced entrepreneur, The 1-Page Marketing Plan is the easiest and fastest way to create a marketing plan that will propel your business growth. It gives the small and medium sized business the ability to dominate their market. It went from startup to four years later being named by Business Review Weekly (BRW) as one of Australia's fastest growing companies - earning a spot in the coveted BRW Fast 100 list. Allan is passionate about helping businesses find new and innovative ways to leverage technology and marketing to facilitate rapid business growth.

There are laws of nature, so why shouldn't there be laws of marketing? Al Ries and his daughter and business partner Laura Ries are two of the world's best-known marketing consultants, and their firm, Ries & Ries, works with many Fortune 500 companies.

New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition. Even companies committed to jabbing—patiently engaging with customers to build the relationships crucial to successful social media campaigns—want to land the punch that will take down their opponent or their customer’s resistance in one blow. Even companies committed to "jabbing"—creating content for consumers and engaging with customers to build relationships—still desperately want to land the powerful, bruising swing that will knock out their opponents or their customers' resistance in one tooth-shattering, killer blow. Jab, Jab, Jab, Right Hook is a blueprint to social media marketing strategies that really work.

Now is the time for cryptocurrencies, so do not miss the boat. These currencies have a market cap of over $100 billion as of October 2017. This book is packed with research and references so that you can make an informed decision about these cryptocurrencies. Understanding Wallets and the digital marketplace. If you want to learn more about cryptocurrencies and whether the opportunity is worth it, then this book will definitely help you make an informed decision!

You'll quickly and easily: become acquainted with the theory, practice, and limitations of Islamic banking; understand how to develop products for the Islamic financial industry; grasp the objectives and sources of Islamic law and the basic guidelines for business contacts; learn about Islamic fund management and insurance; and much more. The concepts and principles of Islamic finance What you need to know about Islam and the role of sharia Islamic ethics in the finance industry The relationship between conventional and Islamic banks Financial products available from Islamic banks and other firms Managing risk in Islamic financial institutions Plain-English guidance on Islamic insurance.

A perennial best seller, the book has sold 400,000 copies in the United States alone and has been translated into more than twenty languages, along the way becoming one of the most important and influential books of the century. Supplemented with an appendix of related materials ranging from prepublication reports on the initial manuscript to forewords to earlier editions by John Chamberlain, Milton Friedman, and Hayek himself, this new edition of The Road to Serfdom will be the definitive version of Hayek's enduring masterwork. F. A. Hayek (1899–1992), recipient of the Presidential Medal of Freedom in 1991 and co-winner of the Nobel Memorial Prize in Economics in 1974, was a pioneer in monetary theory and a leading proponent of classical liberalism in the twentieth century.

Nassim Nicholas Taleb, the bestselling author of The Black Swan and one of the foremost thinkers of our time, reveals how to thrive in an uncertain world. The book spans innovation by trial and error, life decisions, politics, urban planning, war, personal finance, economic systems and medicine, drawing on modern street wisdom and ancient sources. Nassim Nicholas Taleb has devoted his life to problems of uncertainty, probability, and knowledge and has led three careers around this focus, as a businessman-trader, a philosophical essayist, and an academic researcher. Although he now spends most of his time working in intense seclusion in his study, in the manner of independent scholars, he is currently Distinguished Professor of Risk Engineering at New York University's Polytechnic Institute. Taleb sees degrees of antifragility everywhere, from fasting, mythology, and urban planning to economic, technological, cultural, and biological systems. Such skepticism toward elites, which imbued Taleb’s The Black Swan: The Impact of the Highly Improbable (2007), continues in this work, which grapples with a concept Taleb coins as “antifragile.” Not readily reducible to a definition (Taleb takes the whole book to develop the idea), suffice to say here that antifragile’s opposites—economic, political, or medical systems that are vulnerable to sudden collapse—tend to be managed by highly educated people who think they know how systems work. Emphatic in his style and convictions, Taleb grabs readers given to musing how the world works.