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Best Law Office Marketing & Advertising

The Reluctant Rainmaker
Through illustrative stories and clear ‘how to’ directions, Fleming offers a guide that will take the plan out of business development and replace it with success.” Don Hutcheson, Editor and Publisher of The Complete Lawyer.
Reviews
"This book stands out from many similar books on the subject in that the author not only walks you through why bringing in business is important for your career, but also how exactly to make it happen."
"Attorney Julie Fleming is a legal industry insider - she shows lawyers how to grow their law firms (aka law businesses) with practical guidance and easy to apply tips."
"This a good compilation of all of the rainmaking work I should be doing."
"Very practical and detailed ways to boost rainmaking efforts with external resources made readily available."
"Note: This review is for the second edition of the ebook."
"A splendid investement in time and money."
"This book is excellent over all, with some great ideas for lawyers who are uncomfortable with the idea of rainmaking."
"These are things you could do to get more clients once you have clients, but there's too much assumption that you already have clients to begin with."
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Reinventing Professional Services: Building Your Business in the Digital Marketplace
From Ari Kaplan--a recognized advisor on business and career development -- Reinventing Professional Services: Building Your Business in the Digital Marketplace -- offers insights on taking advantage of enterprising techniques to stand out and position one's self as an insightful chameleon rather than as an isolated purveyor of facts and figures. In Reinventing Professional Services: Building Your Business in the Digital Marketplace , recognized business and career development expert Ari Kaplan presents the ideas and information that you need in order to stay successful.
Reviews
"A well-respected education, industry experience, and a book of contacts are no longer enough for a professional service provider to achieve success; greater entrepreneurial skills are now required, and each professional is now forced to become a hustler, according to Ari Kaplan in this book. The book goes on to describe a number of other topics relevant to the marketing of professional services, including how to seize opportunities in a difficult economic environment, flexibility in fee arrangements, networking for students, the importance of knowing your clients' businesses, how to maximise the value you offer to clients, building trust, setting expectations, handling mistakes, and cultivating community."
"Now, professionals need to "hustle" by becoming more entrepreneurial - from identifying common connections with clients or customers by leveraging social media to becoming Visible Enthusiastic Experts, those who create opportunities to interact with their core audience. Kaplan provides professionals with a wide ranging number of individual concepts that are useful to both those beginning. their digital education, such as the students he references in the chapter "Students Have Everything to Gain from the White Collar Hustle" to the more seasoned tech-savvy professional who is seeking new and innovative ways to expand their network and ultimately their book of business."
"His latest guide, Reinventing Professional Services: Building Your Business in the Digital Marketplace, contains the roadmap to grow your business and thrive in today's fast-paced and dynamic digital environment."
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Online Law Practice Strategies: How to Turn Clicks Into Clients
Build the Professional Online Presence You Need For Your Law Firm. "The book opened my eyes to how important online marketing is to client development today, as well as the impact that social and mobile will have in the future."
Reviews
"I rarely write reviews, but am compelled to because of the amount of quality information in this book."
"The book also provides solid suggestions for website design (keep it simple; make emails and calls easy, and include and use a blog) and social media marketing."
"The specific instructions, including the timing of each step will help the novice and experience SEO avoid common, costly mistakes."
"This book has caused me to look at the Internet and web-based marketing very differently."
"Out of the five or six SEO books I have looked at, I have found this book to be the most helpful for my specific situation as an attorney."
"The book is more about tactics than strategy."
"This book gave me practical strategies that I could implement that worked!"
"Excellent with a practical overview for real attorneys."
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Best Law Office Education

The Anxious Lawyer: An 8-Week Guide to a Joyful and Satisfying Law Practice Through Mindfulness and Meditation
They. experienced how meditation and mindfulness practices support a more effective and enjoyable legal practice. The program includes: ·. Instruction on a number of simple meditation techniques. ·. Concrete guidance for establishing a daily meditation and mindfulness practice. ·. Exercises designed to give the reader practical experience in bringing the insights of meditation and mindfulness to meeting the challenges of daily life - and particularly of legal practice. ·. Practical examples of how mindfulness and meditation can help to cultivate a more joyful and satisfying law practice. ·. Discussion of scientific research on the effects of meditation and what the evidence shows about its benefits. ·. Practical tools, including access to guided meditations and worksheets that allow the reader to track his or her progress. This book will provide a straightforward introduction to meditation and mindfulness using language and examples that will be familiar and comfortable to those in the legal community. Often presented in a way that feels artificial and inaccessible, it seems antithetical to a culture that places great value on logic and reason. This book will appeal to lawyers because it is premised on the clear and scientific principle that the brain, like the body, can be trained and optimized to perform better.
Reviews
"I have been dabbling in mindfulness exercises for awhile now, and while i think breathing exercises are immediately helpful, find mindfulness lingo hard to interpret."
"But with Jeena's and Karen's guidance and encouragement, and real life examples of their struggles as practicing lawyers, it makes it easier to trust their guidance and follow along."
"Excellent material on meditation for Type A personalities."
"A book written by lawyers for lawyers teaching how meditation and mindfulness can alleviate the stress lawyers feel on a daily basis in their professional and personal lives."
"As someone who was recommended mindfulness and meditation to manage stress, I tried many other books on the topics. I highly recommend this book to anyone struggling to find a meditation practice, but especially to other lawyers who may be struggling with the same stress."
"Unfortunately, many lawyers wear our stress and “busy-ness” as a badge of pride and often say things like “there are never times when I’m not thinking.”. If you’re a lawyer and that describes you, you should consider reading The Anxious Lawyer – an empathetic book on mindfulness and meditation written by two successful lawyers, Jeena Cho and Karen Gifford. As someone who started practicing yoga and meditation in my 20’s, I often felt that the books I read on meditation were written by ethereal yogis who had no idea how stressful and demanding it was to practice law. There’s a quote from Autobiography of a Yogi that succinctly summed up my fundamental difficulty with meditation: “You may control a mad elephant; You may shut the mouth of the bear and the tiger; Ride the lion and play with the cobra; By alchemy you may learn your livelihood; You may wander through the universe incognito; Make vassals of the gods; be ever youthful; You may walk in water and live in fire; But control of the mind is better and more difficult.”. Since lawyers always want to be “in control,” the idea of consciously setting aside precious time each day to explore a practice where we deliberately let go of our thoughts, will seem counter-intuitive to many lawyers."
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Best Law Office Technology

Technology in the Law Office (4th Edition)
Comprehensive Coverage of Law Office Technology Technology in the Law Office is a thorough and up-to-date guide to navigating the constantly changing technology used in the modern-day legal world. Also Available with CourseConnect with the Virtual Law Office Experience This edition is also available with a CourseConnect Online Course for Technology in the Law Office. THOMAS F. GOLDMAN, JD , is Professor Emeritus of Bucks County Community College, where he was a Professor of Law and Management and Director of the Center for Legal Studies and the Paralegal Studies Program.
Reviews
"My major complaint with the book is the price and the lack of color photos."
"i needed this book for a class but decide to rent the book instead of using the kindle version."
"Technology has definitely evolved for the legal industry and it's only going to get better and more advance."
"Useful book - timely delivery."
"arrived on time."
"I ordered Technology in the Law Office (2nd edition) on May 8th, 2012."
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Best Law Practice Research

Drafting Contracts: How & Why Lawyers Do What They Do , Second Edition (Aspen Coursebook)
An eagerly anticipated second edition of this established and highly regarded text teaches the key practice skill of contract drafting, with emphasis on how to incorporate the business deal into the contract and add value to the client's deal.
Reviews
"I am still attending my contracts drafting class and utilizing this book, and have found that for the most part, I like the fun, yet clear and concise explanations the author uses in this book."
"This text is so helpful if your learning about drafting contracts or need a quick reference."
"This is actually a really great, helpful book."
"Front cover had a crease down the center of it, but the book works fine."
"Book condition is just fine not so good as expected."
"Well organized and thorough."
"However, when I compared my book with my classmates’ in class, I noticed that the book is thicker and is in black and white instead of black and blue."
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Best Legal Services

Represent Yourself in Court: How to Prepare & Try a Winning Case
file court papers handle depositions and interrogatories comply with courtroom procedures pick a jury prepare your evidence and line up witnesses present your opening statement and closing argument cross-examine hostile witnesses understand and apply rules of evidence locate, hire and effectively use expert witnesses make and respond to your opponent's objections get limited help from an attorney as needed monitor the work of an attorney if you decide to hire one Whether you are a plaintiff or a defendant, this book will help you confidently handle a divorce, personal injury case, landlord/tenant dispute, breach of contract, small business dispute or any other civil lawsuit. An excellent resource that outlines what's involved in representing yourself in court -- from presenting evidence to the rules of cross examination.
Reviews
"great products , so convenient, right to my door!"
"This is a massive book with lots of info."
"I purchased this book because Sara Berman is an awesome professor and she recommended it for law students who are studying for the CBX because it has examples of different documents that might show up on the Performance Test portion of the exam."
"I recommend this book to anyone with any kind of suit to file in court...and especially if you hire a lawyer. This book is recommended if you are even THINKING of suing someone or going to court for any reason."
"Note that I have given the review only four stars since I'm not finished with the book as yet, and then there will be the acid test - was the advice sound?"
"Another item the book was very clear on was that 90% of all cases don't even get to trial, so knowing all the pre-trial procedures and nuances will help the reader understand the "jumping off points" in which settlement occurs."
"I was able to find this book at my local library, it proved invaluable for my situation."
"When I met with the attorney and showed him what I had done (with the help of this book) they were impressed."
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Best Paralegals & Paralegalism

Paralegal Career For Dummies
Apply important legal concepts and skills you need to succeed. Get educated, land a job, and start making money now! Paralegal Career For Dummies is the practical, hands-on guide to all the basics — from getting certified to landing a job and getting ahead. Inside, you'll find all the tools you need to succeed, including a CD packed with sample memos, forms, letters, and more!
Reviews
"This is a good guide for all those in the legal profession who want to know some of the details of the profession, as well as some great insights into how law should be approached."
"This was easy to read and very helpful."
"Got a job interview a week after updating my resume to look like the one shown in this book."
"If you are just beginning this kind of job this is a great overview to start your new career."
"Good introduction for someone who's trying to move into the field and already has some of the requirements done."
"Reading through and it's giving a lot of information."
"He found the information to be very helpful in teaching about a career as a paralegal."
"This book is loaded with the basics, and it only reinforced my feelings on wanting to become a paralegal."
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