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Best Real Estate Sales

7L: The Seven Levels of Communication: Go From Relationships to Referrals
(7L) The Seven Levels of Communication tells the entertaining and educational story of Rick Masters, who is suffering from a down economy when he meets a mortgage professional who has built a successful business without advertising or personal promotion. —Gary Keller, Cofounder of Keller Williams Realty International and New York Times bestselling author of The Millionaire Real Estate Investor , SHIFT , and The ONE Thing. —Todd Duncan, New York Times bestselling author of Time Traps and High Trust Selling. --Dr. Ivan Misner, founder of BNI and Referral Institute and New York Times bestselling author of Masters of Sales --This text refers to an out of print or unavailable edition of this title.
Reviews
"Michael Maher has hit on the true essence of communication!"
"We are using power notes and network stacking (meetings at restaurants) and much more to grow our sphere of influence, create relationships and earn referrals."
"Wonderfully written."
"I'm pleased that boy gets girl in the end and that a real estate career is saved but this is no easy transformation for the rest of us in real life."
"Overall, do like the book but get the impression he was successful in real estate, but then changed and the book is marketed to promote his current business - speaking / coaching / etc."
"It also surprises me that a lot of the concepts in this book are things I already do in other aspects of my life."
"First I bought the audio version."
"We are blessed to have him here in Atlanta and are privileged to have him speak each month (for free) at the Generosity Generation Atlanta meetings."
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Crushing It in Apartments and Commercial Real Estate: How a Small Investor Can Make It Big
Crushing It in Apartments and Commercial Real Estate is a beginner's guide to investing based on Murray's experience bootstrapping his way from newbie investor to award-winning CEO of Washington Street Properties. Whether you already invest in real estate and want to go bigger, or you've never owned a property, this book gives you the tools and wisdom you need to crush it in apartments and commercial real estate. In 2015, Murray was recognized with a Gold Stevie Award for Executive of the Year in the Real Estate Industry.
Reviews
"The book has plenty of examples of the hard work and tenant drama that make real estate investing via commercial building ownership completely different than passive investments like the stock market, but the pride and self-satisfaction from making a positive difference in the lives of tenants and in the community from improving commercial property comes through throughout the book."
"I enjoyed the narrative of the authors personal investment in his first commercial purchase and the additional information provided on commercial real estate has encouraged me to start looking outside the realm of SFR."
"It covers finances, evaluating properties, and even offers a healthy amount of motivation."
"Brian Murray’s book helps the newbie to not only get into investing in real estate, but helping you to see that it is possible to go big. I don’t see any negatives with this book as it helps anyone, newbie or veteran, with getting and staying in the commercial real estate market."
"This is more of a motivational book, like "you can do commercial real estate!"
""Crushing It in Apartments and Commercial Real Estate: How a Small Investor Can Make It Big" by Brian H Murray, is an excellent read for anyone already in or thinking about going into real estate. I do enjoy how this book isn't just for real estate professionals but its also for beginners (Like me and my fiance). Its great that a lot of the advice he offers doesn’t require someone to be wealthy by any standards."
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The Book of YES: The Ultimate Real Estate Agent Conversation Guide
In The Book of YES , you will find the most powerful scripts in the real estate industry today. If you're tired of the same old sales scripts or if you've done away with them all together, I know how you feel because I've been there. And I've broken it in two unique parts so you can spend less time reading it, and more time using the life changing scripts inside. The Objection Scripts that will show you how to overcome any objection with ease and never be scrambling for words when a client throws you a curveball. In all there are 27 scripts in this book that will show you how to handle any situation, conversation, and objection that might come your way. I've also taken the time to include things I've picked up over my career that will help take you beyond the scripts...How to identify resistance and influence triggers so you can naturally use the right words and phrases that gets more clients saying YES to you. Along with the scripts you will find tactical notes on how to use the script, why it works, and when to modify the script for various situations. Kevin Ward understands the power of relationships and building true rapport with people." - Harvey Mackay, author of the #1 New York Times bestseller Swim With The Sharks Without Being Eaten Alive. They appear in person, on the phone, and in email performances...and the YES prize for winning is not a statue, It's a fatter wallet. Kevin Ward's brilliant, "No BS" scripts are the words agents need to 2X, 3X, 4X their business immediately. - Tom Hopkins, author of Mastering the Art of Selling Real Estate.
Reviews
"Honestly speaking, I started reading the book, however, once I got to the scripts section and beyond I skimmed through the rest and put it in my bookshelf and didn't look at it till a couple weeks later. Even though I feel like I'm starting from the beginning with my business, this book, plus his videos and my determination (most important) is helping my business grow the right way."
"Kevin Ward is the best real estate coach in the business and the "Book of YES" is a key part of what separates his successful clients versus the competition."
"I have read many of the leading real estate books out there."
"If you go in at 100% and follow the principles and concept in the the book and avoid the BS."
"Although I've only had the book for a few weeks I have a few follow realtors that get together on a regular basis to practice the scripts that are included."
"His suggestions for positive conversations through scripts result in honest dialogues with clients that help to build lasting business relationships that work."
"Kevin is an amazing speaker and trainer."
"Will be studying every morning before I start my lead generation."
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Best Practical Law Guides for Real Estate

Every Landlord's Legal Guide
The legal forms and state rules every landlord and property manager needs To keep up with the law and make money as a residential landlord, you need a guide you can trust: Every Landlord’s Legal Guide . Every landlord and property manager needs to know the laws in their state in order to run a successful business, stay out of legal trouble with tenants, and minimize lawyer fees.
Reviews
"I also bought the yellow cover book, "Landlording: A Handymanual for Scrupulous..." which is a lot of reading in small print pain to use."
"Very helpful advice."
"Easy to read and follow."
"I would recomend getting all three of the books in this series."
"When I need to know how to handle a situation, I can always find the answer I need in this guide."
"It covers all the legal considerations you need to be aware of as a landlord including differences in state laws and the legal forms you need."
"It guided me through pit falls and mistakes I may have made had I not read this book first."
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Best Mortgages

The ABCs of Real Estate Investing: The Secrets of Finding Hidden Profits Most Investors Miss (Rich Dad Advisors)
Outlines how to achieve financial independence and successful self-employment through property investment, discussing such topics as screening potential partners, utilizing research tools, and setting up maintenance and rent collection systems. Ken McElroy, Principal and Co-Partner of MC Companies, has over 26 years of. senior level experience in multifamily asset and property management, development. MC Companies is a full-service real estate investment and property management. group that since 1985 has developed, built and managed multi-family housing. communities.
Reviews
"Great book for understanding the basics of real estate investing and wrapping your mind around the aspects of team development, research, and evaluation of property."
"This was a great read."
"Great simple and quick read for a how to for first time real estate investors."
"his strategy is simple, find people with millions willing to invest."
"Ken McElroy has built a treasure trove of actionable insights for those interested in real estate investing."
"Pretty good book so far."
"Same as other reviews....the book has really great info but is geared towards people looking to buy huge apartment complexes."
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Best Buying & Selling Homes

The Book on Rental Property Investing: How to Create Wealth and Passive Income Through Intelligent Buy & Hold Real Estate Investing!
In The Book on Rental Property Investing, real estate investor and co-host of the BiggerPockets Podcast Brandon Turner has one goal in mind: to give you every strategy, tool, tip, and technique needed to become a millionaire rental property investor―while helping you avoid the junk that pulls down so many wannabes! You’ll find practical, up-to-date, exciting strategies that investors across the world are using to build wealth and significant cash flow through rental properties. Brandon Turner’s The Book on Rental Property Investing does that, and does it in a way that puts financial freedom through real estate within reach of anyone who wants it.”.
Reviews
"This is better then most of the top books on real estate investing, actually explaining "how" to get started and actually steps of action to take. As I read and explored the site I realized this book is amazing and the author knows what he is talking about and actually wants to help instead of asking me to sign up for a week long crash course on making millions of dollars in real estate. This is one of the few books that is not only a good introduction but also has a ton of information for seasoned real estate investors as well."
"This book is very informative and practical."
"I definitely have a new perspective om investing in rental properties."
"Great book to reference during the home buying experience."
"After purchasing this book it has really helped me understand rental properties much better."
"Brandon does a good job of categorizing the different aspects of buying and owning rental property and explaining each in layman's terms."
"Step by step from finding the deal, funding the deal to managing the property."
"There are no statistics, no scientific data, no analysis.. just random stories like "I was sitting at a Chinese restaurant, I opened my fortune cookie, and it told me that I'm meant for greater things so I decided to invest in real estate." I'm sorry, but if you're going to suggest people throw all their life savings into one basket, you should maybe give them some hard facts. Instead I was reading about a guy who had loads of luck and managed to build his rental property empire. A piece of free advice from me - if you're going to invest in property, do your own research and don't think it's as easy and as glamorous as some people might make it sound."
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