Koncocoo

Best Customer Relations

Building a StoryBrand: Clarify Your Message So Customers Will Listen
This revolutionary method for connecting with customers provides readers with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services. Donald Miller has helped more than 3,000 businesses clarify their marketing messages so their companies grow.
Reviews
"This was a great book for someone who is completely new to branding."
"Found the story brand processes for external and internal customer empowerment, band on and useful at every level of relationships."
"THE best book I have read in a while!"
"BOOK."
"Miller provides an easy-to-follow format for developing a story for your brand."
"Excellent book - very inspiring, and truly outlines the steps to take to tell your marketing story in a manner people can truly relate to."
"Great ideas for businesses small and large."
"I'm drinking the koolaid."
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7L: The Seven Levels of Communication: Go From Relationships to Referrals
(7L) The Seven Levels of Communication tells the entertaining and educational story of Rick Masters, who is suffering from a down economy when he meets a mortgage professional who has built a successful business without advertising or personal promotion. —Gary Keller, Cofounder of Keller Williams Realty International and New York Times bestselling author of The Millionaire Real Estate Investor , SHIFT , and The ONE Thing. —Todd Duncan, New York Times bestselling author of Time Traps and High Trust Selling. --Dr. Ivan Misner, founder of BNI and Referral Institute and New York Times bestselling author of Masters of Sales --This text refers to an out of print or unavailable edition of this title.
Reviews
"Michael Maher has hit on the true essence of communication!"
"We are using power notes and network stacking (meetings at restaurants) and much more to grow our sphere of influence, create relationships and earn referrals."
"Wonderfully written."
"I'm pleased that boy gets girl in the end and that a real estate career is saved but this is no easy transformation for the rest of us in real life."
"Overall, do like the book but get the impression he was successful in real estate, but then changed and the book is marketed to promote his current business - speaking / coaching / etc."
"It also surprises me that a lot of the concepts in this book are things I already do in other aspects of my life."
"First I bought the audio version."
"We are blessed to have him here in Atlanta and are privileged to have him speak each month (for free) at the Generosity Generation Atlanta meetings."
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Delivering Happiness: A Path to Profits, Passion, and Purpose
Now in trade paperback, the hip, iconoclastic CEO of Zappos shows how a different kind of corporate culture can make a huge difference in achieving remarkable results -- by actually creating a company culture that values happiness --and then delivers on it. The visionary CEO of Zappos explains how an emphasis on corporate culture can lead to unprecedented success. It's all standard operating procedure at Zappos.com, the online retailer that's doing over $1 billion in gross merchandise sales every year. In 1999, Tony Hsieh (pronounced Shay) sold LinkExchange, the company he co-founded, to Microsoft for $265 million. In 2009, Zappos was listed as one of Fortune magazine's top 25 companies to work for, and was acquired by Amazon later that year in a deal valued at over $1.2 billion on the day of closing. Ultimately, he shows how using happiness as a framework can produce profits, passion, and purpose both in business and in life. For me, it's really been driven by daily examples of bad customer service in my everyday personal life. Was the worm farm really the invaluable catalyst for forming your business and life philosophy? What is the ratio between rebelling against conventional wisdom and sticking to the good old truths in building a successful business? For most of us, we're lucky to live in a time and in a society where we aren't actually ever in danger of dying from starvation or lack of shelter.
Reviews
"I initially thought it was creative to infuse actual emails and testimonies written by employees and a customer, but it sometimes appears to merely take up space."
"When discussing the importance of company culture, Hsieh hit the nail on the head in saying “if you get the culture right, most of the other stuff – including building a great brand – will fall into place on its own.” A leader must understand both the business aspect of having to cut costs and the human aspect of meeting employees’ needs and keeping them engaged. His example of cutting salaries to keep the company operational and then providing a place for employees to live rent-free was a creative way of addressing both aspects in a way that engenders loyalty and better performance."
"I laughed my way through it reading Tony's wry comments as he encountered life and business challenges, but his character and vision led him always to the best choices and to design a company that is good for everyone. I've read many books on happiness and positive psychology and was delighted to see these principles applied to a business. When I told my entrepreneurial little brother he should read this book, he asked who the author was."
"The book is a great story on how Tony Hsieh made it to the position he is at, its got a good writhing style and is very personable."
"This book is a great read for entrepreneurship students as it offers tested wisdom on how company culture keeps a company united and focused, and how delivering what counts and building engagement and trust draw and retain loyal customers better than generating buzz."
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Best Real Estate Sales

7L: The Seven Levels of Communication: Go From Relationships to Referrals
(7L) The Seven Levels of Communication tells the entertaining and educational story of Rick Masters, who is suffering from a down economy when he meets a mortgage professional who has built a successful business without advertising or personal promotion. —Gary Keller, Cofounder of Keller Williams Realty International and New York Times bestselling author of The Millionaire Real Estate Investor , SHIFT , and The ONE Thing. —Todd Duncan, New York Times bestselling author of Time Traps and High Trust Selling. --Dr. Ivan Misner, founder of BNI and Referral Institute and New York Times bestselling author of Masters of Sales --This text refers to an out of print or unavailable edition of this title.
Reviews
"Michael Maher has hit on the true essence of communication!"
"We are using power notes and network stacking (meetings at restaurants) and much more to grow our sphere of influence, create relationships and earn referrals."
"Wonderfully written."
"I'm pleased that boy gets girl in the end and that a real estate career is saved but this is no easy transformation for the rest of us in real life."
"Overall, do like the book but get the impression he was successful in real estate, but then changed and the book is marketed to promote his current business - speaking / coaching / etc."
"It also surprises me that a lot of the concepts in this book are things I already do in other aspects of my life."
"First I bought the audio version."
"We are blessed to have him here in Atlanta and are privileged to have him speak each month (for free) at the Generosity Generation Atlanta meetings."
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Best Buying & Selling Homes

The Book on Rental Property Investing: How to Create Wealth and Passive Income Through Intelligent Buy & Hold Real Estate Investing!
In The Book on Rental Property Investing, real estate investor and co-host of the BiggerPockets Podcast Brandon Turner has one goal in mind: to give you every strategy, tool, tip, and technique needed to become a millionaire rental property investor―while helping you avoid the junk that pulls down so many wannabes! You’ll find practical, up-to-date, exciting strategies that investors across the world are using to build wealth and significant cash flow through rental properties. Brandon Turner’s The Book on Rental Property Investing does that, and does it in a way that puts financial freedom through real estate within reach of anyone who wants it.”.
Reviews
"This is better then most of the top books on real estate investing, actually explaining "how" to get started and actually steps of action to take. As I read and explored the site I realized this book is amazing and the author knows what he is talking about and actually wants to help instead of asking me to sign up for a week long crash course on making millions of dollars in real estate. This is one of the few books that is not only a good introduction but also has a ton of information for seasoned real estate investors as well."
"This book is very informative and practical."
"I definitely have a new perspective om investing in rental properties."
"Great book to reference during the home buying experience."
"After purchasing this book it has really helped me understand rental properties much better."
"Brandon does a good job of categorizing the different aspects of buying and owning rental property and explaining each in layman's terms."
"Step by step from finding the deal, funding the deal to managing the property."
"There are no statistics, no scientific data, no analysis.. just random stories like "I was sitting at a Chinese restaurant, I opened my fortune cookie, and it told me that I'm meant for greater things so I decided to invest in real estate." I'm sorry, but if you're going to suggest people throw all their life savings into one basket, you should maybe give them some hard facts. Instead I was reading about a guy who had loads of luck and managed to build his rental property empire. A piece of free advice from me - if you're going to invest in property, do your own research and don't think it's as easy and as glamorous as some people might make it sound."
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Best Marketing & Sales

Influence: The Psychology of Persuasion, Revised Edition
Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success. (Journal of Retailing).
Reviews
"The Harvard Business Review article "Harnessing the Science of Persuasion" by Cialdini, from their October 2001 issue....is a good example. You can even get the Six Principles from the books Table Of Contents...save yourself some time. For salespeople to benefit from a sales book, the ideas have to be explained, understood, proven, accepted, and made real."
"The book outlines strategies to get compliance and most are short term salesman driven ideas."
"This book should be required reading in ever public school - once as a Sophomore/Junior and again as a Senior to set the lesson in stone."
"Easy read."
"Interesting - lots of real-world examples to illustrate his points."
"Great read for anyone that want's to better understand the way people think."
"tl;dr: read it, and then read it again and implement all the ideas in your business and life."
"Excellent book that illuminated many of the techniques sales people, propagandists and others have used on me without me even realizing it."
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Best Florida Travel Guides

The Unofficial Guide to Walt Disney World 2018 (The Unofficial Guides)
The Unofficial Guide to Walt Disney World 2018 explains how Walt Disney World works and how to use that knowledge to make every minute and every dollar of your vacation count. And because they've found that "spontaneity and self-discovery work about as well at Walt Disney World as they do on your tax return," The Unofficial Guide to Walt Disney World is packed full of essential advice for anyone braving the frontiers of the mother of all theme parks.
Reviews
"If you’re lookin for info about making a trip to Disney World, this book is absolutely amazing!"
"You don't want a rained on Kindle (God forbid ) It seemed as thought there was a lot of "filler" in this book, I understand this is a subjective book , but just my opinion."
"If you get it, go ahead and spend the $10 for their online access (touringplans.com) - it's an essential piece to customize travel plans in the parks for what you want to see and when."
"However, many rides in WDW have been closed (Maelstrom, Backlot Tour, Pirates of the Caribbean, the sorcerers hat in DHS, etc) that are so significant they need to urgently put out a revised edition."
"This book was very valuable in planning our Disney World trip in March."
"So informative, it's insightful, and it's the go-to book for how to successfully navigate Disneyworld."
"I have used this book every time to help plan my trip. I have learned that if you do not plan a WDW trip as a "type A" personality, you will lose out not only on time, but money, and in the case of Walt Disney World....time equals your money spent."
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Best Business Research & Development

Competing Against Luck: The Story of Innovation and Customer Choice
After years of research, Christensen and his co-authors have come to one critical conclusion: our long held maxim--that understanding the customer is the crux of innovation--is wrong. The "Jobs to Be Done" approach can be seen in some of the world's most respected companies and fast-growing startups, including Amazon, Intuit, Uber, Airbnb, and Chobani yogurt, to name just a few. Christensen, Hall, Dillon, and Duncan contend that by understanding what causes customers to "hire" a product or service, any business can improve its innovation track record, creating products that customers not only want to hire, but that they'll pay premium prices to bring into their lives. Jobs Theory has had --and will continue to have ---a profound influence on Intuit’s approach to innovation. It just might change yours, too. Clay Christensen and his co-authors have presented critical business thinkers and doers with a breakthrough theory that will change how leaders approach innovation by reverse engineering from a high value and focused customer job to be done. True to its unpretentious name, jobs theory is disarmingly simple… “What job is our customer trying to accomplish?” stands as one of those great business questions that companies deploy to stimulate creative juices at the start of meetings. The Theory of Jobs to Be Done has the essential trait of any good management theory: Once explained, it seems glaringly obvious.
Reviews
"Mr. Christensen did is usual excellent job with this book."
"Using experience gained from the numerous companies they have worked with over the years, the authors clearly show how the successful companies like Amazon, Intuit, The Mayo Clinic and others continue to stay focused on their North Star."
"Another master piece from Clayton!!"
"Great book, focuses totally on the "task" a customer is trying to resolve."
"Good idea of what job to be done."
"Christensen has been using “jobs theory” for 20 years, and I enjoyed reading his stories of how he applied it to different products like computer chips, medical clinics, colleges, and milk shakes."
"Very well framed explanation of JTB theory."
"This book and its underlying theory is professional scripture."
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Best Industrial Management & Leadership

Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant
Recognized as one of the most iconic and impactful strategy books ever written, Blue Ocean Strategy , now updated with fresh content from the authors, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Blue Ocean Strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans. W. Chan Kim and Renée Mauborgne are Professors of Strategy at INSEAD and Codirectors of the INSEAD Blue Ocean Strategy Institute.
Reviews
"This book defines a way of thinking about business strategy."
"Best business book I've ever read!"
"this is the very best business book i have ever read."
"Bought this for my girlfriend and she has gotten so much useful information from this book."
"Excellent book, perfect advisor to understand how to rebuild and transform your business into a more competitive entity."
"Love the approach and have applied them quite often."
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Best Total Quality Management

The Toyota Way: 14 Management Principles from the World's Greatest Manufacturer
Eliminating wasted time and resources Building quality into workplace systems Finding low-cost but reliable alternatives to expensive new technology Producing in small quantities Turning every employee into a qualitycontrol inspector. The result is an amazing business success story: steadily taking market share from price-cutting competitors, earning far more profit than any other automaker, and winning the praise of business leaders worldwide. Dr. Jeffrey Liker, a renowned authority on Toyota's Lean methods, explains how you can adopt these principles--known as the "Toyota Production System" or "Lean Production"--to improve the speed of your business processes, improve product and service quality, and cut costs, no matter what your industry. You'll learn how Toyota fosters employee involvement at all levels, discover the difference between traditional process improvement and Toyota's Lean improvement, and learn why companies often think they are Lean--but aren't. The Toyota Way, explain's Toyota's unique approach to Lean--the 14 management principles and philosophy that drive Toyota's quality and efficiency-obsessed culture. The book is full of examples of the 14 fundamental principles at work in the Toyota culture, and how these principles create a culture of continuous learning and improvement.
Reviews
"There is a good mix of examples of how the Toyota way is followed and how to implement."
"The original story by the original people - buy this for the "lean production" method."
"Being from a mechanical and industrial engineering, this book brought out many changes in my work life and personal life."
"Toyota not only lead the way for manufacturing but for building a company and culture of continuous self improvement for all aspects of the company."
"It's mostly a history book but it's a really neat one all the same."
"I listened to the audiobook while driving along with reading the book whenever I was stationary such as home and work."
"A treasure chest, chuck full of powerful concepts, explained simply, clearly, and concisely: sums it up for me!"
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