Koncocoo

Best Sales & Selling

Building a StoryBrand: Clarify Your Message So Customers Will Listen
This revolutionary method for connecting with customers provides readers with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services. Donald Miller has helped more than 3,000 businesses clarify their marketing messages so their companies grow.
Reviews
"This was a great book for someone who is completely new to branding."
"Found the story brand processes for external and internal customer empowerment, band on and useful at every level of relationships."
"THE best book I have read in a while!"
"BOOK."
"Miller provides an easy-to-follow format for developing a story for your brand."
"Excellent book - very inspiring, and truly outlines the steps to take to tell your marketing story in a manner people can truly relate to."
"Great ideas for businesses small and large."
"I'm drinking the koolaid."
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The Go-Giver, Expanded Edition: A Little Story About a Powerful Business Idea
Imparted with wit and grace, The Go-Giver is a classic bestseller that brings to life the old proverb “Give and you shall receive.”. Nearly a decade since its original publication, the term “go-giver” has become shorthand for a defining set of values embraced by hundreds of thousands of people around the world. This expanded edition includes the text of the original business parable, together with a foreword by Arianna Huffington, a new intro­duction, a discussion guide, and a Q&A with the authors. The Go-Giver is a great way to continue to spread a positive and enriching message.”. — Soundview Executive Book Alert “Similar to Mitch Albom’s Tuesdays with Morrie , providing wisdom and insight on how to be more successful.”. —TheStreet.com. “ The Go-Giver has created such a buzz CEOs are buying it in bulk for their entire organizations.”. — Huffington Post “A cross between Jonathan Livingston Seagull and The 7 Habits of Highly Effective People … an uplifting, quick read of a book that will appeal to customers who want to bring more heart and a holistic sense of mission to their livelihoods.”. — Retailing Insight “Deftly written and thoroughly reader-friendly … informed and informative as well as inspired and inspiring.”. — Midwest Book Review “The most important parable about business—and life—of our time.”. — Adam Grant, New York Times bestselling author of Give and Take “A must-read for anyone who wants to change the world.”. —Glenn Beck, talk show host and founder of TheBlaze “A small book that packs a huge idea. It is a beautiful book, one that will touch your soul and inspire your heart.”. —David Bach, author of The Automatic Millionaire “If you follow the principles in this fantastic little book—if you really strive to be a ‘go-giver’—you’ll find that Zig Ziglar was right: You really Can have everything in life you want if you just help enough other people get what They want.”. —Dave Ramsey, host of the Dave Ramsey Show “There are very few books that make you want to buy a copy for every single person you know.
Reviews
"I'll be adding a paper version of this book to my library."
"Excellent must read for those of us in business who want to grow our business and serve our clients."
"The story is completely implementable in any business."
"Read and reread this book..."
"This quick read of a book was good company and caused me to reconsider my points of view about various business perspectives."
"I've purchased this book over 20x and use it to give to those who are in business."
"A simple and basic concept explained through a fabulous story line."
"Easy read, but with principles that need to be thought about and figured out how to implement in your life."
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Best Marketing & Sales

Influence: The Psychology of Persuasion, Revised Edition
Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success. (Journal of Retailing).
Reviews
"The Harvard Business Review article "Harnessing the Science of Persuasion" by Cialdini, from their October 2001 issue....is a good example. You can even get the Six Principles from the books Table Of Contents...save yourself some time. For salespeople to benefit from a sales book, the ideas have to be explained, understood, proven, accepted, and made real."
"The book outlines strategies to get compliance and most are short term salesman driven ideas."
"This book should be required reading in ever public school - once as a Sophomore/Junior and again as a Senior to set the lesson in stone."
"Easy read."
"Interesting - lots of real-world examples to illustrate his points."
"Great read for anyone that want's to better understand the way people think."
"tl;dr: read it, and then read it again and implement all the ideas in your business and life."
"Excellent book that illuminated many of the techniques sales people, propagandists and others have used on me without me even realizing it."
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Best Marketing

Building a StoryBrand: Clarify Your Message So Customers Will Listen
This revolutionary method for connecting with customers provides readers with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services. Donald Miller has helped more than 3,000 businesses clarify their marketing messages so their companies grow.
Reviews
"This was a great book for someone who is completely new to branding."
"Found the story brand processes for external and internal customer empowerment, band on and useful at every level of relationships."
"THE best book I have read in a while!"
"BOOK."
"Miller provides an easy-to-follow format for developing a story for your brand."
"Excellent book - very inspiring, and truly outlines the steps to take to tell your marketing story in a manner people can truly relate to."
"Great ideas for businesses small and large."
"I'm drinking the koolaid."
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Best Business Pricing

Implementing Value Pricing: A Radical Business Model for Professional Firms
Praise for Implementing Value Pricing: A Radical Business Model for Professional Firms "Ron Baker is the most prolific and best writer when it comes to pricing services. Ron Baker's most recent offering is ambitious in scope, exploring topics that include economic theory, customer orientation, value identification, service positioning, and pricing strategy. He is on a radical crusade to align the interests of service providers with those of their customers by having lawyers, accountants, and consultants charge based on the value they provide, rather than the effort it takes. It is richly illustrated by the successes of firms that have embraced value-based pricing to make their services not only more cost-effective for their customers, but more profitable as well. Implementing Value Pricing demonstrates a superior model to price for professional services: selling intellectual capital with pricing based on the results and value it creates, not the cost or time it took to formulate. Driven by theory and the actual experiences of many firms, Implementing Value Pricing features seven appendixes available for download on the companion website containing checklists, strategies, sample forms, and case studies, and discusses: With case studies from firms that have profitably implemented these specific ideas, Implementing Value Pricing is a practical guide for how and why to implement a business model change, create more value, and unlock the tremendous competitive power hidden in the intellectual capital of every professional firm.
Reviews
"We are talking about going from the model where you are selling time to a model where you are giving the client the freedom to placing a value on the outcome of what they will receive from you. If any of you hesitated or had to re-read this last sentence then get this book and convince yourself that this radically different approach to doing business is something that you should have done a long time ago. You are no longer a Professional Service Firm, selling services and time, you are now a Professional Knowledge Firm, creating "value" for your customers and giving them an upfront fixed price that they can count on and budget for. Then consider that your customer is determined to get the lowest price for your services, while you are striving to get the highest price possible, so there is no common ground here."
"On a trip to China I had the opportunity to read from start to finish Ron Baker's Implementing Value Pricing book. The "theories" outlined in this prose are radical and very intelligently conveyed, allowing the reader to grasp these concepts in a methodical manner. As a person with a CI (continuous improvement) ideology of how to approach business (and life), I was enamored with the blend of rational and sensible concepts as delivered by Mr. Baker. Our goal is to make our value proposition (at premium prices) so that our Customers see us as a necessity in their business and highly dependent on the value we bring to the table."
"The idea of value creation as a measure of company plus customer profit, and how to apply this concept to define price, is applicable to anyone who uses their brain to make money. So if you missed that one entirely, if you're new to Ron's work, or if you're a professional looking to radically rethink how you and your company create value, get this book."
"The book takes you through a useful, logical path of reasoning: defining the problem with hourly billing (even considering the positives and the history behind it), why consumers buy anything, and replaces your current knowledge of what you believe is possible with pricing a customer based on services and gives you tools, processes, ideas, and case studies to help you visualize and reason through / unlearn what you currently know about time-sheets."
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Best Customer Relations

Building a StoryBrand: Clarify Your Message So Customers Will Listen
This revolutionary method for connecting with customers provides readers with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services. Donald Miller has helped more than 3,000 businesses clarify their marketing messages so their companies grow.
Reviews
"This was a great book for someone who is completely new to branding."
"Found the story brand processes for external and internal customer empowerment, band on and useful at every level of relationships."
"THE best book I have read in a while!"
"BOOK."
"Miller provides an easy-to-follow format for developing a story for your brand."
"Excellent book - very inspiring, and truly outlines the steps to take to tell your marketing story in a manner people can truly relate to."
"Great ideas for businesses small and large."
"I'm drinking the koolaid."
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Best Business Purchasing & Buying

Let's Get Real or Let's Not Play: Transforming the Buyer/Seller Relationship
Customers are afraid that they will be talked into making a mistake; salespeople dread being unable to close the deal and make their quotas. · Start new business from scratch in a way both salespeople and clients can feel good about. · Ask hard questions in a soft way. · Close the deal by opening mindsClose the deal by opening minds. Mahan is a highly sought-after speaker, author, and business consultant who has helped clients earn billions of dollars in sales. Randy Illig is a senior consultant at the FranklinCovey Sales Performance Group (SPG).
Reviews
"I wish I found this book much sooner in my career, and I've asked my entire team to read it (as the concepts are important for anyone dealing with clients)."
"This book was alright."
"My favorite sales how-to book of all time."
"Empecé la aplicación de estas técnicas y principios y resultados en las relaciones con mis clientes y las ventas mejoraron casi al instante."
"Having the right intent, a call for a higher moral and ethical framework. 2."
"Amazing book."
"This book was required reading for a 2-day training class by Franklin Covey for Sales People at my company."
"I know this is supposed to be one of the holy bibles of selling consulting, but OMG, the writing style is abysmal and a snoozer to read."
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Best Financial Services Industry

Flash Boys: A Wall Street Revolt
#1 New York Times Bestseller ― With a new Afterword. “Lewis, as always, is exceedingly good at describing the complexities and absurdities of the subculture he portrays here… A deeply entertaining book, and one that illuminates how much our world has changed in less than a decade.”. - Hector Tobar, Los Angeles Times. “Remarkable… Michael Lewis has a spellbinding talent for finding emotional dramas in complex, highly technical subjects.”. - Financial Times. “Michael Lewis is a genius, and his book will give high-frequency trading a much-needed turn under the microscope.”. - Kevin Roose, New York Magazine.
Reviews
"But other times when execution really matters, it was all real, the price you were willing to trade at just got shifted permanently right before your eyes and somebody "front-run" you. I learned a while ago, if the first million can't make you happy, that you have to accumulate more, you will never be content. If you have to play the rigged game to add more riches to your money pile that most human beings will never see in their lifetime, I feel sorry for you. Granted, true free market doesn't exist in the financial world (no matter where you look, New York/London/Chicago/Tokyo). Only the naive will expect any market to give all participants the same level of positioning to engage in any transaction. When I show up to buy strawberries, some farmers/dealers have way more information on the supply and demand, and have inventory to reflect their view. For those who deny the unfairness of HFT front-running, either you haven't seen it (which should disqualify you from commenting on this topic) or you are so jaded that you can't see its harm (which begs questions about your integrity)."
"If you've seen the talking heads on the news and business cable channels or read their online comments pooh-poohing this book, after having read the book I can say with a fair amount of certainty the those talking heads probably haven't read this book."
"One can get caught up in the epic battle between the "good guys" and the "Big guys" or rather the secret traders and big banks versus those who were trying to make the system transparent."
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