Best Public Relations
A Primer on the Future of PR, Marketing and Advertising A new generation of megabrands like Facebook, Dropbox, Airbnb, and Twitter haven’t spent a dime on traditional marketing. “Finally, a crystallization and explanation of growth hacking in easy-tounderstand terms—and better, real strategies and tactics for application.”. — Alex Korchinski , growth hacker at Scribd. "Growth hackers are the new VPs of marketing, and this book tells you how to make the transformation."
Reviews
Find Best Price at Amazon"This was a concise and well written introduction to and review of what is the "new marketing"."
"Ryan Holiday does a fantastic job of detailing the complexity of growth-hacking all for the sake of helping you improve whatever it is you are working on."
"I believe this is w wonderful book, short simple to the point and easy to digest the material content."
"Great, short and to the point."
"Not just for writers by any means...that was just an example that was used in the book."
"I wrote out my notes from the book and have at least 3 MAJOR tips/suggestions/directions that, if taken, will lead my business faster towards our team goals."
"Really enjoyed this short book."
"Great read."
The international bestseller—now in a new edition When it comes to marketing, anything goes in the Digital Age, right? In The New Rules of Marketing & PR , you'll get access to the tried-and-true rules that will keep you ahead of the curve when using the latest and greatest digital spaces to their fullest PR, marketing, and customer-communications potential. For professionals, entrepreneurs, business owners, professors and students alike, this completely revised and updated sixth edition offers actionable strategies that can be implemented immediately. Inside you'll find new case studiesincluding on the 2016 presidential electionthe latest on new media platforms, such as Snapchat and Facebook Live, and more tried-and-true ways for businesses of any size to use free, web-based communications to connect with countless new customers while turning old ones into fierce advocates for their products and services. David nailed the fundamental shifts going on in the buyer-seller relationship and wrote the classic text to help marketers take advantage of them."
Reviews
Find Best Price at Amazon"This was a great book."
"I've read the other two versions of Real Time Marketing & PR and it's a book I constantly reference and refer to executives looking to find a practical way to understand the benefits of participating effectively in a new media world. I've also found that social media and new media practitioners can find value in reading the book as a guide to building a thorough understanding of effective online marketing and PR that goes well beyond Facebook and Twitter."
"Hi I’m Douglas Burdett, host of The Marketing Book Podcast and I’d like to tell you about the 6th edition of "The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly" by David Meerman Scott. The book explains that there are (and have always been) three ways to get a buyer’s attention: 1-You can buy attention with advertising such as television commercials, magazine and newspaper ads, the yellow pages, billboards, trade show floor space, direct-mail list and the like. 2-You can beg for attention from the editorial gatekeepers like radio and TV stations, magazines, newspapers, and trade journals. 3-You can have a team of salespeople bug for attention one person at a time by knocking on doors, calling people on the telephone, sending personal emails, or waiting for individuals to walk into your showroom. But it has been proven to work – in fact it’s more effective than the other three approaches of buying, begging or bugging for attention. When considering different careers I asked a professor who had worked in advertising for a book recommendation so I could learn more about advertising. I went through the classic five stages of grief: denial, anger, bargaining, depression and acceptance. It helped me understand the fundamental changes occurring in how people obtain information and make buying decisions."
"Like the first edition, the second edition of this book is my favorite reference book."
"When I began considering starting my own marketing agency, this was the first book I read."
Readers will learn how to develop skills to create the perfect presentation. Praise for Peter's Seminar Presentation Skills Workshops: Rarely do we now prepare for a presentation without someone saying, 'Have we Coughter'd it?'.
Reviews
Find Best Price at Amazon"In the book, Coughter explains the importance of presentations and gives tips about what to do and what not to do so that the reader can improve their own pitching skills. Coughter breaks down `the pitch' or presentations into several points: everything is a presentation, it's not about you, how to connect with the audience, the power of emotion, how you should be and act, the authenticity of your presentation, do not let the deck drag you down, how to organize the presentation, rehearse, and be punctual. In my opinion, this book achieves this because it has inspired me to improve on my own pitching skills and I have been trying to apply his tips to my presentations since I read this book. While reading the book I found that I should improve my skills at presenting because I was making many of the mistakes he was telling the reader to avoid. I believe having students read or a professor teach the ideas in Art of the Pitch would greatly benefit the students because learning to present well is one of the most forgotten about life skills."
"Coughter’s goal is to show audiences simple ideas that lead to better presentations and increased success as a result of those improved presentations. The main arguments that Coughter presents and supports in his writing include the ideas of being yourself in presentations, knowing the information and being able to roll with unexpected problems, being clear and enthusiastic about the purpose of the presentation, and knowing your audience before you go to present to them. For example, on page 120 Coughter puts in a story from Alex Bogusky, former chief creative officer and co-founder of CP+B, who talks about a presentation he had to give where his people loaded the wrong tape for the presentation. Coughter decided to put in these results because they show that presentations should be given passionately and enthusiastically so the audience remembers feeling excited during the presentation so if they don’t remember some important content, they at least remember how the content made them feel. This style made the entire book support for Coughter’s arguments about how to become a better presenter by putting all of his ideas into practice in the writing of his book."
"I recommend this book to anyone interested in improving their communication skills, regardless of their industry (of course, being in the world of marketing makes the author's past experiences that much more engaging and relatable)."
"Great read if you do any kind of presentation and, really, who doesn't?"
"This book is great I am a communication Designs major and it helps me pitch project to professor for the professor can fully understand what I am trying to sell."
"This had so many great anecdotes woven throughout to exemplify the chapters and ideas."
"This book was assigned reading for my graduate studies and I thoroughly enjoyed reading it."
Best Customer Relations
This revolutionary method for connecting with customers provides readers with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services. Donald Miller has helped more than 3,000 businesses clarify their marketing messages so their companies grow.
Reviews
Find Best Price at Amazon"This was a great book for someone who is completely new to branding."
"Found the story brand processes for external and internal customer empowerment, band on and useful at every level of relationships."
"THE best book I have read in a while!"
"BOOK."
"Miller provides an easy-to-follow format for developing a story for your brand."
"Excellent book - very inspiring, and truly outlines the steps to take to tell your marketing story in a manner people can truly relate to."
"Great ideas for businesses small and large."
"I'm drinking the koolaid."
Best Marketing
This revolutionary method for connecting with customers provides readers with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services. Donald Miller has helped more than 3,000 businesses clarify their marketing messages so their companies grow.
Reviews
Find Best Price at Amazon"This was a great book for someone who is completely new to branding."
"Found the story brand processes for external and internal customer empowerment, band on and useful at every level of relationships."
"THE best book I have read in a while!"
"BOOK."
"Miller provides an easy-to-follow format for developing a story for your brand."
"Excellent book - very inspiring, and truly outlines the steps to take to tell your marketing story in a manner people can truly relate to."
"Great ideas for businesses small and large."
"I'm drinking the koolaid."
Best Search Engine Optimization
Jason speaks in simple English and uses the metaphor of The Seven Steps to SEO Fitness to explain to you how to 'get SEO fit.'. Goals : Define Your SEO Goals Keywords : Identify Winnable, High Value SEO Keywords On Page SEO : Optimize Your Website to 'Speak Google' via Page Tabs, your home page, and structural elements Content Marketing : Learn to produce content that pleases Google and your customers Off Page SEO : Build links, leverage social media, and go local. Check out the other 2018 SEO Books on Amazon - SEO For Dummies , SEO for Growth , SEO Book , SEO Like I'm 5 etc., - they're great, they're good, but they don't include powerful step-by-step worksheets, links to online videos, and the free SEO Toolbook with hundreds of free tools for search engine optimization 2018. Listed on many SEO book lists as one of the best books SEO books of 2018 as well as a best SEO book for beginners. Author Jason McDonald has been active on the Internet since 1994 and has taught SEO, AdWords, and Social Media since 2009 – online, at Stanford University Continuing Studies, at both AcademyX and the Bay Area Video Coalition in San Francisco, at workshops, and in corporate trainings across these United States.
Reviews
Find Best Price at Amazon"SEO Fitness Workbook: 2017 Edition: The Seven Steps to Search Engine Optimization Success on Google. I'm glad I've got this handy SEO Book, it's my go-to guide for reference on SEO best practices."
"Whether you are a marketing professional, web developer, content writer or a business owner wanting to understand SEO, this is a great book to include in your library of knowledge!"
"I found the book a bit repetitious at times, and would prefer a shorter version, Still I won't take a star off."
"My goal is to be a small business owner and reducing the SEO to seven understandable steps relieves a small part of the business but also an important one."
"Off page SEO and On page SEO along with all of the other information to tie everything together."
"I haven't yet taken the time to do the exercises, because I wanted to get an overview, but I am looking forward to doing them.We are a highly non technical company populated by older folks who come from textile manufacturing and marketing."
"I write content for blogs and websites, so instead of Keeping Up with the Joneses, I have to Keep Up with the Search Engines. I could just throw up my hands in frustration and surrender. Good thing they are digital, because as often as I refer back to them, I'd wear the paper versions out in short order. The Kindle price was $9.99....imagine having a truly expert SEO person on hand 24/7 to answer questions, demonstrate SEO websites that return meaningful analysis of your content and SEO efforts, and provide easy-to-follow, step-by-step How To's on every aspect of SEO excellence. His sense of humor makes learning the oft times tedious material a load of fun."
Best Sales & Selling
This revolutionary method for connecting with customers provides readers with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services. Donald Miller has helped more than 3,000 businesses clarify their marketing messages so their companies grow.
Reviews
Find Best Price at Amazon"This was a great book for someone who is completely new to branding."
"Found the story brand processes for external and internal customer empowerment, band on and useful at every level of relationships."
"THE best book I have read in a while!"
"BOOK."
"Miller provides an easy-to-follow format for developing a story for your brand."
"Excellent book - very inspiring, and truly outlines the steps to take to tell your marketing story in a manner people can truly relate to."
"Great ideas for businesses small and large."
"I'm drinking the koolaid."
Best Advertising
The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. He was a reporter for the Washington Post from 1987 to 1996, working first as a science writer and then as New York City bureau chief.
Reviews
Find Best Price at Amazon"Not stuff I usually read."
"If you are one of those people you know its the equivalent of moving a mountain to succeed but it helps open your eyes a bit at what factors come into play during a tipping point."
"An entertaining page turner that presents countless opportunities to serve as a useful reference tool."
"I am a fan of Gladwell's books."
"From hush puppies to teen smoking and everything in-between, the topics are all connected by the tipping point and the little things that can make the focus on them change in a big way."
"I liked Outliers better, but this is a good book."
"Nice book."
"Great book."
Best Marketing & Consumer Behavior
Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success. (Journal of Retailing).
Reviews
Find Best Price at Amazon"The Harvard Business Review article "Harnessing the Science of Persuasion" by Cialdini, from their October 2001 issue....is a good example. You can even get the Six Principles from the books Table Of Contents...save yourself some time. For salespeople to benefit from a sales book, the ideas have to be explained, understood, proven, accepted, and made real."
"The book outlines strategies to get compliance and most are short term salesman driven ideas."
"This book should be required reading in ever public school - once as a Sophomore/Junior and again as a Senior to set the lesson in stone."
"Easy read."
"Interesting - lots of real-world examples to illustrate his points."
"Great read for anyone that want's to better understand the way people think."
"tl;dr: read it, and then read it again and implement all the ideas in your business and life."
"Excellent book that illuminated many of the techniques sales people, propagandists and others have used on me without me even realizing it."